Marketing Engine

The engine that turns FreeFlow into posts: a validated persona, a generated campaign, a 14-day calendar, and an A/B headline test — every claim traceable, every generated line labelled.

Persona · validated, not invented

The per-project installer

Freelancer who installs software for small firms — one-time jobs, priced per project, contract signed up front, billed on completion.

“kinda what u got just its annoying on mobile”
Finds work by
Cold email, cold SMS, cold calling, and occasionally walking into offices unannounced.
Bills
Fixed fee per job. Never hourly, never a retainer.
Brand · documented in BRAND.md

Monochrome, plain, unwilling to flatter

In ProgressAwaiting ReviewInvoice SentOverdue

Black-and-white canvas; colour reserved for project status. Voice:

  • —Say what it is before asking for anything.
  • —Concrete over aspirational — name the task, not the feeling.
  • —Never claim what isn't built; label generated copy as generated.
  • —Honest about being free: free while we grow, optional donation.

Content

seed copy
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You know what you're owed. Do you know what's coming?

FreeFlow forecasts the cash from projects you haven't invoiced yet — by expected pay date, not just the overdue pile.

Free while we grow → freeflow.website

linkedinseed copy

Most invoice trackers answer 'what am I owed?'. That's the easy half.

The freelancers I talked to already know their overdue total. What they can't see is next month. FreeFlow builds a cash-flow forecast from your pipeline — contracted, in progress, invoice sent — each weighted by how likely it is to land.

Try it free: freeflow.website

xseed copy

Priced per job, not per hour? Same.

FreeFlow opens on a fixed-fee project by default. Hourly exists if you need it, but you shouldn't have to fight the form to bill the way you actually work.

freeflow.website

instagramseed copy

The freelancer's real question isn't 'who owes me?'

It's 'will I make rent in March?' FreeFlow turns your project pipeline into a month-by-month forecast so the answer isn't a guess.

Link in bio — free to start.

redditseed copy

Built a free tool for freelancers who bill per project (not hourly)

It tracks projects and forecasts the cash coming from work you haven't invoiced yet. Handles 11 currencies and Mexican tax (IVA, retenciones, RESICO) because half the people I built it for aren't in the US. No paywall — free while it grows, optional donation if it helps you.

freeflow.website — feedback welcome, roast the mobile view.

linkedinseed copy

'I'd rather rent something maintained than build it myself.'

That's a real freelancer I interviewed, explaining why a spreadsheet loses. FreeFlow is the maintained version: your projects, your forecast, your exports — kept current so you don't.

freeflow.website

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Freelancing across borders?

FreeFlow speaks 11 currencies and doesn't convert them behind your back — a peso project stays in pesos. Mexican retenciones are worked out for you, RESICO included.

freeflow.website

instagramseed copy

Export everything. Owe us nothing.

Your project list, retenciones already calculated, as a clean CSV your accountant can open. FreeFlow is free while we grow — donate only if it earns it.

Link in bio.

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Overdue is a colour, not a surprise.

FreeFlow flags late invoices in red and shows the forecast next to them, so a slow payer doesn't quietly wreck your month.

freeflow.website

linkedinseed copy

A free tool that refuses to flatter you.

FreeFlow won't tell you a maybe-project is guaranteed money. Every forecasted payment is weighted by its stage, so the number you plan against is honest, not hopeful.

See your forecast: freeflow.website

Video scripts

What's coming, not just what's owed45s
Hook
Every invoice app shows what you're owed. That's the number that's already late.
Body
Here's the one that matters: what's coming. FreeFlow reads your pipeline — contracted, in progress, invoice sent — and lays out the cash by the month you'll actually get it, each amount weighted by how likely it is to land. No wishful thinking, no inflated totals.
CTA
It's free while we grow. freeflow.website.
seed copy
Built for how freelancers actually bill40s
Hook
I interviewed a freelancer who installs software per job. Fixed fee, contract up front, billed on completion.
Body
Every tracker assumed he billed hourly. He doesn't. So FreeFlow opens on a fixed-fee project, handles 11 currencies without converting them, and works out Mexican retenciones — RESICO included — so the tax isn't a second job.
CTA
Free to start: freeflow.website.
seed copy
Free while we grow30s
Hook
FreeFlow has no paywall. None.
Body
It's free while we grow, because a tool nobody can afford to try is a tool nobody uses. If it makes your month easier, there's an optional donation button. If it doesn't, keep your money and tell us what's broken.
CTA
freeflow.website.
seed copy

14-day calendar

Day 1x

Problem: what's owed vs. what's coming

post-01

Day 2linkedin

Feature: the cash-flow forecast

post-02

Day 3x

Persona: billed per project

post-03

Day 4instagram

Proof: honest, weighted numbers

post-04

Day 5video

Reach: currencies and Mexican tax

script-01

Day 6reddit

Pricing: free while we grow

post-05

Day 7linkedin

Objection: rent, don't build

post-06

Day 8x

Problem: what's owed vs. what's coming

post-07

Day 9video

Feature: the cash-flow forecast

script-02

Day 10instagram

Persona: billed per project

post-08

Day 11x

Proof: honest, weighted numbers

post-09

Day 12linkedin

Reach: currencies and Mexican tax

post-10

Day 13x

Pricing: free while we grow

post-01

Day 14video

Objection: rent, don't build

script-03

A/B headline test

Pick the headline that wins each test. The choice is saved in this browser; “Save winner” records it to your account.

Test: value-prop
Test: audience

Saved to your account

Sign in to save assets. Saved posts, scripts and headline winners appear here, per account.